JM Coaching — Online Running Coaching

Train Like
an Elite

Our training philosophies fall in line with our own experiences as athletes over years of competing across the world. We're experienced in providing coaching that is built around your life, not a generic schedule. Powered by TrainingPeaks.

See coaching plans

One-to-one coaching

Our plans follow you,
not the other way around

Bronze

Classic

£ 60 /month
  • Unlimited WhatsApp support
  • Weekly plan via TrainingPeaks
  • Access to JM Run Club
  • Community WhatsApp group
  • Partner discounts
Get started Read more →

Gold

Elite

£ 120 /month
  • Monthly 1-to-1 calls
  • Structured workouts synced to your GPS device
  • TrainingPeaks Premium included
  • Unlimited WhatsApp support
  • JM Coaching singlet (after 2 months)
  • Access to JM Run Club
  • Community WhatsApp group
  • Partner discounts
Get started Read more →

How it works

Simple process

Signing up couldn't be easier. From sign up to the start line, we're there to help you and answer any questions or concerns you may have. There are no hidden set up fees or minimum term contracts as we don’t believe in charging you before you know we’re the right fit and want to ensure you’re happy with the level of detail and service you receive with JM Coaching. We’re confident that we can deliver excellent value from day one of your coaching journey with us. Part of coaching ethos is that a happy runner = a fast runner!

01

Get in touch

Drop us a message and we'll talk through your goals, history and lifestyle before recommending the right level of coaching for your needs or suggest a one off training plan if that's more suited to you.

02

Onboarding

Complete a thorough training questionnaire so your coach understands exactly where you're at and what you're working towards. From here we'll fit you with the right coach based on your responses.

03

Weekly plans

Your schedule is posted weekly via TrainingPeaks, which is always personalised to you, adapting based on your training progress and feedback. Along the way you'll be able to communicate with your own personal coach and join our running community.

04

Race day

Arrive at the start line feeling confident and ready to run. We build backwards from your goal race to make sure you peak at the right time. Don't worry if you don't have a race in mind, we can help runners achieve a range of goals.

We share a consultation questionnaire with all runners, the more detail you can provide the better we can help you. Based on your response you will be fitted with your own personal coach, or if you have a preference please share this with us during the sign up phase so we can confirm availability. From here the coach will analyse the data in your sign up form and review it with you on your kick off call (for Gold and Silver coaching levels). We'll share three weeks worth of coaching with you at the start to make sure that you're fully satisfied and happy with the detail within the training plan, as well as ensuring it's pitched right for you. Don't worry, if things change and we need to make amends to your initial three weeks' training we can do this, just like at any other stage of your coaching plan. It's just nice to see at the start exactly what you have coming up and gives you a chance to ask questions. Calls can be performed via video link or on the phone, whatever you feel most comfortable with.

At any stage of the sign up process or during your ongoing coaching relationship, please don't be afraid to ask questions. That's what we're here for. If you're thinking it, the chances are another runner has too, and trust us, over the years we've heard just about all of the so called 'silly' questions. In our eyes there's no such thing, and we encourage all our runners to stay curious and ask questions along the way.

From the initial consultation call, you can often get valuable insight into what might potentially be holding you back or causing you to continually break down with injury. We can help you understand your strengths and weaknesses as a runner and learn more about you as a person. This enables us to see if you're already heading in the right direction and might just need some small tweaks to your weekly plan, or whether larger wholesale changes are needed to really maximise your potential.

Your training is delivered on a weekly or occasionally fortnightly basis to ensure we make changes based on your feedback, how you're feeling, and how you're responding to training. This is informed by the phase of training you're in, historical training data, background, terrain, and any upcoming races, all fitted around your work and life schedule. So if you have a last minute work trip, don't panic. Message us and we'll adjust your plan so you can relax, safe in the knowledge you're still getting the key runs in each week.

Other services

Everything a runner needs
To help you achieve your goals

Bespoke plan

One-off training plan

Full personalisation without the monthly commitment. We build your plan from scratch from a questionnaire around your goals, schedule and running history.

Contact for pricing

Enquire →

TrainingPeaks

Generic training plans

300+ plans designed by head coach Jonny. 5k through to marathon, beginner to advanced. Best-sellers on the TrainingPeaks platform. Includes JM Run Club access.

From $9.99

Browse plans →

Community

JM Run Club

Nutrition, technique, drills, training guides and a community of runners moving in the same direction. The most cost-effective way into the JM world.

£24 / year

Join the club →

Recovery

Sports massage

Pre and post-event soft tissue work to reduce fatigue, muscle tension and aid recovery. Beneficial for all levels, from park runners to marathoners based in Stockport.

£30 for 30 min  ·  £40 for 60 min

Book a session →

Nutrition

Nutrition Planning

Develop nutritional strategies to help your day to day nutrition as well as fuelling optimally for endurance events with a Level 4 Certificate in Nutrition Coach.

£50 per month

Book a session →

Not sure where to start?

Find your
coaching level

Question 1 of 4

What's your primary goal right now?

Get started →  

Google reviews

See what our
Runners say

Don't just take our word for it, see what our runners have to say. JM Coaching was launched in 2013 and since then we have proud to have helped so many runners from around the world chase their goals and become better runners.

★★★★★

"In just under 6 months he has helped me knock 30 minutes off my marathon time, and I believe he's got me running the best I ever have. His sessions are simple but incredibly effective. If you're looking for a coach, I couldn't recommend anyone better."

Lewis Dickens
Google review — One-to-one coaching
★★★★★

"I used Jonny's sub-2:40 marathon programme on TrainingPeaks and ran a 2:39:21 sixteen weeks later. Can't ask for more than that."

Andy Feenan
Google review — TrainingPeaks plan
★★★★★

"I was paired with coach Mollie, who took all the guesswork and stress out of my training. She got me to the start line of each race in 2025 feeling super confident and I've picked up PBs from 5k to marathon along the way."

Anne Chinoy
Google review — Silver coaching
★★★★★

"A year on and I have not only met my goals — I have smashed them. The sessions always offer something different and I've seen a huge reduction in injuries. On race day, I feel prepared, fresh and able to run to the best of my ability."

Davey Morrison
Google review — One-to-one coaching
★★★★★

"It was a sub-3:30 plan and I smashed my time in sub-3:15. JM Coaching was very quick to respond to any queries and assist following a brief injury. I highly recommend JM Coaching."

Ben Davies
Google review — TrainingPeaks plan
★★★★★

"I started working with Adam from JM Coaching at the end of 2022. His guidance has kept me motivated and helped me achieve PBs at every distance, with the main focus being the marathon."

Luke Swan
Google review — One-to-one coaching
★★★★★

"For anyone who's reading this and unsure if JM Coaching is right for you - dont hesitate. I wasn’t completely sure about signing up at first as I’d always planned my own training and thought I could just grab a generic plan and tweak it myself. Maybe that would’ve worked, maybe not, but looking back now, joining JM Coaching was such a great decision."

Kieron Smith
Google review — One-to-one coaching
★★★★★

"I couldn't recommend working with these guys enough, I have been working with Sophie for about 6 months now and the results I have experienced have been beyond amazing, her communication is amazing, the plan set out are tailored to what I need, if you want to up your running game then I wouldn't go anywhere else."

Andy Wilding
Google review — Bronze coaching

That PB Feeling
Awaits

Whether you want full one-to-one coaching or a plan to follow yourself, we'll find the right fit.

Get in touch today