JM Coaching — Silver · Performance Coaching · £75/month
If you're looking for an online running coach in the UK, Silver is our most popular coaching tier and the one most runners start with. At £75 a month you get a kick-off call, calls before key races and training blocks, adaptive weekly training via TrainingPeaks Premium and unlimited WhatsApp support. No monthly call commitment, no lock-in — just consistent, personal coaching built around your goals.
Get started → £75 / monthSilver — Performance
Before a single session is written, your coach learns everything about you — your training history, current fitness, goal events, weekly schedule and any injury concerns. It sets the tone for the whole coaching relationship and ensures the plan that follows is built specifically around you.
You'll speak to your coach before every significant race and at the start of major training blocks. No guesswork heading into race week — your coach talks you through pacing strategy, what to expect on the day and exactly how to execute your plan.
Full platform access, including your long-term performance curves, chronic training load, acute training load and training stress balance. You'll understand why each week is built the way it is and your coach can spot red flags before they become problems. Find out more at TrainingPeaks.com.
Your coach is by your side on WhatsApp every day helping build that human connection and all-important coaching relationship to ensure you get the most out of your training plan. There's no such thing as a silly question, just your own personal coach there to help.
A members area with training resources, nutrition guides, drills, technique videos and race-day prep content. The kind of material that usually sits behind a separate subscription, included as standard.
A private group of fellow JMC coached athletes, experienced runners who understand the daily grind. Share race results, training blocks, taper nerves and everything in between. The community is one of the most underrated parts of what we do.
Savings on gear, race entries and services from our partner brands. Discounts that accumulate over a season and more than justify themselves the first time you need to replace a pair of shoes.
Is This Right For You?
Silver is our most popular tier and there's a reason for that. It gives you everything a serious runner needs — personalised training, TrainingPeaks Premium, unlimited WhatsApp access and calls around the moments that matter — without locking you into a monthly call schedule. If you're the kind of runner who wants consistent, high-quality coaching but knows you'll handle the day-to-day without needing a monthly sit-down, this is the level for you.
The kick-off call sets the foundation. Before a single session is written, your coach learns everything about you — your history, your goals, your schedule, what's worked before and what hasn't. From that point on, the plan is yours. Adaptive, personalised and built to move around your life rather than the other way around. When key races come up, you speak to your coach again so you arrive at the start line with a clear head and a clear plan.
Silver is the tier most runners stay on long term. If you want more from your coaching — like monthly calls built into the programme — our Elite (Gold) tier at £120/month is the natural next step. If you're just getting started and want a simpler, more supported entry point, Classic (Bronze) at £60/month has you covered. But if you want the full coaching experience at a price that makes sense month to month, Silver is usually the answer.
We're passionate about helping runners achieve their goals, regardless of ability level. AI is a powerful tool but it can't replicate the human connection. A coach who has stood on a start line, hit the wall at 35km or juggled training alongside a busy job and family — that experience matters. If that kind of coaching sounds like what you're after, get in touch and we'll have a chat before anything else.
What To Expect
There is no typical week, and that's the point. Every runner's plan looks different based on their current fitness level, goal event, weekly availability and how their body is responding to training. Your coach reviews your TrainingPeaks data and adjusts accordingly — if you've had a hard week, the load comes down; if you're ahead of schedule, you move forward faster.
The key for each individual runner is to be happy and consistent with their training. A personalised programme enables that by giving you structure built around your life, not another runner's. Whilst some athletes may run similar session types — based on our coaching beliefs — you can be certain you'll have your own specific pace guidance for every session. Each run is carefully planned around you, your goals and where you are in your training journey.
That's the difference between a personalised online running coach and a generic plan. The plan adapts. You don't adapt to the plan.
Athlete Review
"I started working with Adam from JM Coaching at the end of 2022. His guidance has kept me motivated and helped me achieve PBs at every distance, with the main focus being the marathon."
Got Questions?
An online running coach works exactly like a traditional running coach — just without the need to be in the same location. Your coach assesses your current fitness, goal events and training history, then writes a personalised weekly plan via TrainingPeaks. As your training progresses, the plan adapts based on how you're responding: workouts are modified, load is managed and pace targets are updated. On Silver, you communicate with your coach through WhatsApp every day and have calls at key points throughout the year. It's a proper coaching relationship, just delivered remotely.
Yes, without question. The half marathon is one of the most popular distances we coach, and Silver gives you everything you need to approach it properly. Your coach will structure a training block that builds endurance gradually, includes the right intensity sessions and gets you to race day in the best possible shape. The kick-off call means your coach understands exactly where you're starting from, and WhatsApp means no question goes unanswered between now and the finish line.
A generic plan is written for a hypothetical runner — it can't account for your injury history, your busy week at work, or the race you added to the calendar last month. With Silver coaching, your plan is written specifically for you and adjusted as your training progresses. If you have a tough week, your coach adapts. If you're ahead of schedule, your coach advances you. You also speak to your coach before every significant race, which makes an enormous difference to how you approach race day. If you want to try a self-guided option first, Jonny's generic plans on TrainingPeaks are a great starting point.
You'll have a kick-off call at the start of your coaching, a call at the beginning of each major training block and a call in the run-up to key races. These are structured conversations: your coach reviews your recent training data in TrainingPeaks and uses it to talk through what's next, answer any questions you have and make sure you're going into each phase with full clarity. Outside of calls, WhatsApp is always open — your coach responds the same day, every day, so nothing builds up between calls.
All JM Coaching plans are monthly rolling — there's no minimum term or lock-in. This might seem unusual for the industry, but we want you to be fully happy with your coaching. If you decide you want the monthly call structure that comes with Elite (Gold) at £120/month, you can switch at any point. If you want a simpler setup, Classic (Bronze) at £60/month is always there. You can also view the full coaching overview on our services page to compare all three tiers side by side before committing to anything.
Other Coaching Tiers
Monthly 1-to-1 calls, structured GPS workouts synced to your watch, TrainingPeaks Premium and unlimited WhatsApp. The highest level of personalised coaching we offer — for runners serious about specific time goals.
View Elite plan →Unlimited WhatsApp support, a weekly plan via TrainingPeaks and access to JM Run Club. The best entry point for consistent runners ready to add proper structure for the first time.
View Classic plan →You can also compare all three tiers on our services page →
Personalised weekly training, unlimited WhatsApp and calls at the moments that count. £75 a month, no lock-in.
Get in touch today